How magazines position their audience Essay

Most life style cartridges present their reference by adopting a concomitant mode of address which is aimed to create a relationship between the pickup and its audience, for example the front dream up of FHM (September 2003) includes the avocation cover lines Dress offend than Becks plentitude with her head and Biggest unceasingly world turn on perspective. These cover lines speak to the audience, which in this case would be workforce, by saw if you buy this magazine we will specify you how to dress better than one of Englands top footb completelyers.It identifies with the single priapic and how to beat revenge on your ex it in all case invites them to be a crash of the biggest ever sex survey, this reinforces the bond between the magazine and its audience and makes them feel a leave of an exclusive club. The front cover of FHM (September 2003) attempts to sneak its young-begetting(prenominal) audience by development an image, which represents distaff sexual ity. The picture of a fe antheral celebrity in a seditious pose wearing just her underwear takes up virtually of the page. It is used to impound its audiences attention on the basis of manful and female attraction.The circumstance that its a celebrity style its not just anyone, its soulfulness famous and the use of her first recognize means it is a more familiar approach and helps the audience to feel walk-to(prenominal) to this highly-sexed female. FHM is in competition with emaps Loaded and GQ, which means that their front cover has to stand out above all the rest. FHM uses the exclusive photo shoot of genus genus Samia and the Biggest ever world sex survey to promote their magazine as better than any other. The Exclusive shoot of Samia means this has not been done for any other magazine, just for the memorialiseers of FHM.The FHM title has been part covered up by the main(prenominal) image, which suggests that the magazine is well established and no longer needs to show its encompassing identity element. The front cover of FHM has typical generic wine conventions of a male lifestyle magazine, such(prenominal) as the image of a ruttish female, it mentions Becks and fashion which has intertextual links with football and has major(ip) sexual connotations with the promise of soft smut fungus (Samias sexy shoot). It also includes internal stories on females and sex (girls on the sofa discuss cocks).The red writing adds to the sexy image as red is exemplary of love, lust and sex and it also helps the magazine to stand out. The FHM magazine fulfils the needs of pleasure as it gives its audience the chance to go out from their daily routine through read about more light-hearted matters such as sex, women and cars. It also fulfils the needs of personal relationships by offering companionship as it identifies with its male audience and helps them to feel a part of an exclusive social group.By using the cover lines beaver of British, Mess Wit h Her proposition and the mention of Arnie (Arnold Schwarzenegger) it gives the audience personal identity and reinforces the norms and values of masculinity and manpower (Mc Quail, Blumer and cook 1972). Male lifestyle magazines burn be seen as stereotypical of men and male values. Using the front cover of FHM (September 2003) as an example, it suggests that men are only concerned in sex, nude women, football and male dominance as most of the page is taken up by the half naked image of a woman. The features mentioned on the front cover are generally to do with sex, cars and getting revenge on women.The FHM title is made up of the colour of the British flag and the caption Best of British. This can be seen as truehearted which also implies male dominance as Britain is a patriarchal society (male dominated) and and then reinforces the idea of manpower. Male lifestyle magazines can also be seen to portray a bias ideology of women as most of the women in their magazines are ver y pretty, scale down and sexy which assumes that all men who read these magazines are attracted to this figure of woman. This is not always true of all men and whence gives a false impression of the male expectations of women.This representation of women is also not unavoidably the true reality of what most women search like and could be seen to pressurise women and men conform to this stereotypical expectation of the staring(a) woman. This would depend on how the specific audience of these magazines position themselves in relation to the text and whether they took the preferred reading and accepted this to be normal, negotiated what they thought and interpreted it how they chose to or distant the reading totally and therefore this type of magazine may not allurement to them. (Stuart Hall).