Paradoxical Thinking of Google

Paradoxical opinion of Google Abstract Paradoxical view is feel at a line from opposite perspectives. We live in a thickening world which is salutary of paradoxes. Paradoxical opinion has contributed to many companies success. It is important for us to know about(predicate) erroneous thought. This article analyzed that how Google applies paradoxical thinking in their embrasure, products and 20 percentage computer programme. Then the article indicated that the key to learn paradoxical thinking is pass close to in mind. Paradoxical Thinking Introduction Before we get started, we motivation to know what is paradoxical thinking.A paradox is a group of statements that be contradictory. And paradoxical thinking is looking at a problem or a stead from different or even opposite perspectives, and point outing the identical(p) thing which is deep down in cardinal opposite perspectives. (Westenholz, 1993) For example, in the 1830s, Faraday had observed that a current of electrical energy passing through a wire could cause the magnetized needle, which was located close to the wire, to move in a rotational direction. This was the basis of his electric motor. But he didnt turn back with this.He twist his mind and found that moving magnets dismiss cause electricity to flow. This is one of the most brilliant application of paradoxical thinking. Paradoxical thinking has helped plenty of companies to be successful. The following re front on Google is toilsome to find out how they practice paradoxical thinking. Re depend on Google Company history Google Inc. is an American corporation which provides internet-related products and assists. It has the dominant position in this field. Google Inc. was founded in 1998 and desexualize up the workspace in a garage.At the close of 1998, Google was recognized as the search locomotive of choice by PC Magazine. In 1999, Google reliable 25 million dollars investment and started its rapid growth. In 2000, Googl e started to release seven-fold language versions of Google. com and became the worlds largest search engine by acquiring the first billion-URL index. (Schonfeld, 2008)Googles initial public offering of 19,605,052 sh ars stock took slip on W on the whole road on August 18, 2004. Opening price $ 85 per share. And the price is around $700 per share. Recently, Google. om is listed as the internets first most visited website, and numerous international Google sites are in the top hundred, as well as several other Google-owned sites such as YouTube and Blogger. (Our History in Depth . Google Inc, 2012) Interface At the end of 20th century, countless search engines were published. What makes Google. com outstanding? I think the interface is a very important factor. As we can see in the pictures, many search engines, such as HotBot, Excite, DogPile, employ very complex and colorful homepage in order to attract visitors and indicate their websites powerful functions. plot Google. com u sed a very simple homepage. It only got a logo, a text rap and two buttons on the website. At first, the complex homepages maybe more attractive because of their change and structures. But visitors more concern about the result pages than the search engine page. Then the convenient Google. com became popular. This is a good example of paradoxical thinking. complexness can non al itinerarys be good. Simplicity can be a expose choice. Besides the simple homepage, the Google doodles is also a determine difference. The doodles are not just comics, they also include mini games and short animations.Visitors will spend a penny fun and learn almost knowledge through these doodles. The doodles are considerable mixed with Googles logo. It will connect visitors good feelings with Google. com and make them more involuntary to re-visit it again. Sometimes passel come back not because the functions, but for the pocket-size funny tricks. (Gube, 2009) Products and Services Google provide a variety of operate for people and slewinesses, not just search for the word you typed. The CEO, Larry Page, described the perfect search engine is something that understands exactly what you mean and gives you back exactly what you want. This means qualification search smarter and faster. You can save time when searching information and keep up more time on the stuff you are good at. publicizing covers more than 90% of Googles revenue. Google has implemented various innovations in this market. Traditional way of advertising is that showing a product or a service and then trying to raise your interests about it or persuading you to pay it. turn Google uses a different way. It takes rise advantage of its search engine. The ads show up in the result you found and are related to what you are looking at. Helft, 2009) Ads are presented to you, according your interests. Only a few sentences can be more effectively than traditional ads. And people are more impulsive to see the ads t hat are related to what they are looking at. Google search is Googles core group product. Now it is far more than a web search engine. You can get devil to all the Googles products and services through it. Googles mission is to educate the worlds information and make it universally accessible and useful. They want to build a worldwide information centre. For example, the Google map.You can see almost everywhere all over the world. And you can get various information, such as dealing information, geography information, even the street view. Google also developed Chrome and mechanical man to make it simpler and faster for people to do what they want to online. All the Google products and services are trying to make the complex web and information simpler and easier to access or use. 20 percent time Theories of workplace control dont communication much about freedom. The workplace is ofttimes understood as a totalizing environment, saturated with obvious and subtle forms of coerc ion.It is kind of like a prison camp. While, companies like Google put up created environment that resembles a playground more than a prison camp. They use a innovative time off program called 20 percent time. This program allows the staff devote 20% of the working time to self-reliant projects of their own choosing. (Walker, 2011) Although, not all the independent projects can be applied, Google have got many innovative products, such as Gmail, Chrome, Google Earth and so on. This program is contra to the theories of workplace control, but it keeps Googles creativity.Culture Google is known for having an loose corporate culture. Unlike other big union, Google has a casual culture. Google has some philosophy like you can be serious without a accommodate, work should be challenging and the challenge should be fun. (Stross, 2008)They believe that great, original thing are more likely to happen with the right lodge culture. It does not just mean lava lamps and rubber balls. Th e culture put an fierceness on team achievements and pride in individual accomplishments has contribute to their success.They have built wonderful offices to make employees feel comfortable and fun, and made the company attractive and creative. Learn Paradoxical Thinking Paradoxical thinking is not a talent. It is a skill that you can learn and practice. Paradoxical thinking is looking at a problem or a situation from different or even opposite perspectives. The core is outside the box, which means be open in the mind. We need openness, courage and end to think paradoxically. Openness means that we need to pay attention on our ideas that seem to be ridiculous and be open to learning impertinent subjects.Be brave to try a totally different approach to what you are doing. Be curious about everything, especially that you have been ignoring for granted. Always make yourself Can I change this into the exact opposite? Being a paradox thinker need to be skeptical. The more skeptical y ou are the better a paradox thinker you will be. Do not take for granted what others accept as a routine (K. R. Ravi). The octad skills related to intelligence are memory, logic, judgment, perception, intuition, reason, imagination and paradoxical thinking.Paradoxical thinking is often regarded as the least used of these skills. This is because that companies that survive hold rational views. While paradoxical thinking involves the ability to reverse, manipulate, combine, synthesize opposites (K. R. Ravi). It is hard to accept paradox for people that cannot live with two seemingly contradictory forces at the same time. Summary We live in a complex world which is full of paradox. It is very important for us to learn paradoxical thinking. (T. Belasen) By thinking paradoxically, we can find new opportunities, improve our performance.For management and leadership, paradoxical thinking means try opposite ways, and find the expectation in these ways. For example, the Greyhound bus line h ave gone through a very street fighter time because of the Green Tortoise. The Green Tortoise lines price is half of that of Greyhound. It is hard for Greyhound to compete with Green Tortoise on price. Instead of reducing the journey time and cost, the possessor of Greyhound increased the journey time from four days to six days. This is trying a opposite way. Since he is more familiar about this place than the Green Tortoise does, he added more fun into the six days tripper.His fun trip strategy gave him a new opportunity and changed travel into a fun industry. References Our History in Depth . Google Inc. (2012, October 21). Retrieved from http//www. google. com/about/company/history Gube, J. (2009, kinsfolk 12). Popular Search Engines in the 90sThen and Now. Retrieved from http//sixrevisions. com/web_design/popular-search-engines-in-the-90s-then-and-now/ Helft, M. (2009, March 11). Google to Offer Ads found on Interests. The New York Times. K. R. Ravi. (n. d. ). Paradoxical Thinking. Retrieved from http//www. krravi. com/PARADOXICALTHINKING. df Schonfeld, E. (2008, January 9). Google Processing 20,000 Terabytes a day, and Growing. Retrieved from TechCrunch. Stross, R. (2008). satellite Google One Companys Audacious Plan to Organize Everything We Know. New York Free Press. T. Belasen, A. (n. d. ). Paradoxes and leaders Roles. Walker, A. (2011, November). Creativity loves constraints The paradox of Googles twenty percent time. Ephemera Theory & political relation in Organization, pp. 369-386. Westenholz, A. (1993). Paradoxical Thinking and Change in the Frames of Reference. Organization Studies, pp. 37-58.